Marketing Strategy

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Create a 6-month marketing strategy for Chic Geek to identify areas of opportunity for growth. Stretch your strategic thinking by setting clear goals to business objectives and identifying key metrics. You’ll also put your operational brain into practice as you develop timelines, milestones and deliverables. Recommendations in the marketing plan will span email, paid search advertising, SEO and social media. Additional activities include development of content briefs, copywriting, graphic design, and metrics tracking. This is a virtual opportunity that you can complete on your own schedule and from the comfort of your couch! Some video calls will be involved.

Details

Completion Date: February 15, 2020

Commitment: 15-20 hours

Team: 2-4 people

We put you in teams because it’s an opportunity to expand your network, build close relationships with peers and get feedback on your work. If you’d prefer to work solo, please indicate that in the application below.

Skills You’ll Gain

  • Marketing strategy connected to business objectives

  • Present your strategy to the Chic Geek board of directors (optional)

  • Peer leadership practice

  • Giving and receiving feedback

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Visibility for your Work

1. Recognition on the Chic Geek website and in our newsletter, which is distributed to over 2,500 individuals

2. Add the volunteer gig to your LinkedIn profile

3. Social post recognizing you on the Chic Geek LinkedIn page

Data Analytics, Graphic Design, MarketingKylie WoodsIn Progress